Tag Archives: Technology

Race for Relevancy- Keeping Our Eyes on Where we are Going


Many years ago…in another lifetime, I dabbled in auto racing (specifically rally and autocross for those fellow enthusiasts). While there are many skills you learn in racing, arguably the most important is where to look.

THE RULE: You look where you want to go.

It is deceptively simple advice. Why?  Because we are trained to drive using certain tools and methods to keep us safe. When you drive competitively you must employ different techniques designed to get you where you are headed faster, more effectively and, ideally, before the other guy. The downside (there always is one you know)- there are risks.

Relying on traditional driving tools and methods, novice racers can be distracted by the cars beside and behind them observing their progress.  While others focus on their instruments- checking RPM and speed- instead of feeling their car’s performance and response to the road for a faster response time. Some look only a few paces in front of their car. Unfortunately, when they do this they only see what really, in essence, is already done.  There is no time for course correction.  Looking a few paces in front is to look at the result of decisions already made.  All these traditional practices of driving, slow you down and shift your focus from where you are going.   When racing you look up and ahead.  What is coming? Where do you need to position your wheels to take that next curve? The really experienced drivers have studied the track in advance and know the curve after the next one.  They not only know how to set up for the coming curve but how to exit in preparation for the one they can’t even see.

Libraries have been talking about the future for decades.  SO why are we still having the same conversations? Why aren’t we making more headway? Because we are relying on our traditional tools for our decision making and thus ending up with traditional results.

These outmoded methods include:

  1. Look for Trends: Much like the driver who monitors the cars around them, we become distracted by those around us.  While yes we can learn from one another, too often we become distracted by the ‘innovations’ of other libraries and simply replicate.  We allow ourselves to become followers instead of leaders.  Look outward and forward.  What is the NEXT thing? What is happening in other disciplines that will influence libraries?  Simply put- by the time you read it in Library Journal it is old news.  Someone has been there and done it.  Does that mean you should not incorporate the idea? No! Go for it.  But do not stop there.  Use that innovation as a stepping stone to your next.
  2. Ask your Community What it wants: Oh now this one will get me in trouble…but hear me out.  When I was on faculty at a Washington State University, we took a student poll asking what services students would like to see in the library.  “Beer” was the #1 response.  Yes, I know that in some countries they do serve beer in academic libraries -but that is a topic for another blog.  The point here being, your patrons do not always know what they want!  And they most certainly do not know the possibilities of what you could give them.  Still not convinced? How many times has someone said “I wish the library carried eBooks” or “I wish the library did…(fill in one of a thousand other examples of something you already do)”.  We all bemoan that patrons do not know what the library offers.  So why do we think they have the magic answer to our future?  Librarians have debated “What is a 21st Century Library?” for decades…WE have to find the answer.  The response will let us know we got it right.
  3. Using Statistics for our decisions and direction: Just as with the driver focused on the space in front of him instead of the coming road, by the time we see these, they are behind us.  If we are being honest, the majority of our data is at least a year old by the time we can use it for serious analysis.  In addition, most of us would also agree that much of what we measure we do only for state requirements or our boards; not because we truly believe it reflects the interest and usage in our libraries.  This leaves us always responding never instigating.  WE will never be able to set ourselves up for the curve if we are busy responding to old information. Am I saying that statistics are useless? Of course not, but they aren’t going to get us to the future.  They are a gauge that can be used to evaluate the effectiveness of the decisions we have made.  But to make the truly innovative and edgy decisions there are rarely stats to lean on.  This is where instinct and experience come into play.

You are the expert. You know your profession.  You know what is needed.  Be bold, Trust yourself and move forward decisively even when those around you tell you all the reasons you will fail or should not try.   As John Locke told us, new ideas are always suspect for no other reason than that they are new.

If we are to find our future, we must stop using outdated tools and methods.  Instead we must look to the future.  See what is coming and head towards it. Without excuse or apology.  Look where you want to go and MOVE.  So why is something that sounds so easy one of the toughest skills to master?  Simple. Keeping your eyes on the future and driving straight at it is hard because it forces you to trust your instincts and abandon the tools we traditionally use to keep ourselves safe and on course.

All those who stay on the edge or try what no one else has take risks.  Sometimes you fail. As with racing, the goal is, at best, to succeed and, at worst, survive the failure.

For those who may read this and say “But its not a race!” Really? Tell that to the folks in Douglas County, OR

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Replacing School Libraries with Makers Spaces – a worrisome tale


I want to preface this post with a disclaimer: Though I spent 2 years in charge of a school library in the early days of my career, I make no claim to any special expertise in children’s services or school media centers beyond the general knowledge I have gleaned during my time in the library profession.  In addition I do like to ‘stay in my lane’ and, as a result, have rarely if ever weighed in on issues specific to school libraries. When I began reading about the Makers Movement in school libraries, I left the issue alone as it was outside my wheelhouse. However, as this picks up momentum nation-wide it will come to affect us all in time, not just as public libraries but also as a society looking to an educational system to develop our next generation.

I have previously mentioned that I was slow to embrace the Makers Movement shift in public libraries.  It simply didn’t speak to me right away; so I was a bit of a hard sell. I believe libraries, while we continue to innovate, must make decisions based on the ‘long-haul’ from a position that respects public trust and our over-arching missions that withstand the tests of time.  It is human nature to jump on the new exciting thing. However, I have been completely convinced that these programmatic spaces and innovative offerings in public libraries are an exciting component of lifelong learning and essential to bridging the digital divide just as books were in the early 20th century.

So as much as I am a proponent of Makers Spaces in public libraries, this same movement in school libraries is worrisome.  Is the school library really the appropriate home for a ‘makers space’ (3D Printer, sound studios, sewing machines, etc)?  I may be working from an old model- let’s admit- it’s been awhile since I was in elementary or high school.  But wouldn’t the 3D printer be more logical placed in the computer science department or the Technology/Computer Lab?  And the sound studio in the Music Department? And the sewing machine….what happened to Home Economics?

If you do agree that the school library should embrace the ‘movement’, then comes the question of “To what degree?”.  Where is balance in a school library setting between reader advisory, digital literacy, bibliographic instruction, etc and the cutting edge technology we are seeing in Makers Spaces in public libraries?  In at least one school district in Kansas it appears the scales are far from balanced and it has many worried:

School libraries shift toward innovation areas, but librarians fear for what’s lost,

by Rick Montgomery of the Kansas City Star June 24, 2016

(Edited for brevity- follow link for complete article)

Librarians in the Shawnee Mission School District are making way for “the maker movement,” and some worry where that story is going… at least four Shawnee Mission grade schools have hired “innovation specialists” to run their libraries when fall classes open.

That’s the language of the maker movement, which seeks to convert once-quiet school spaces — usually in the libraries — into hands-on laboratories of creation and computer-assisted innovation….In fact, the word “librarian” didn’t come up in the job description for an innovation specialist at Merriam Park Elementary. “Stories” wasn’t there, either. No mention of “books,” “literature” nor “shelves.”

[Jan] Bombeck [of Ray Marsh Elementary] said. “It’s like they’re avoiding people with library certification.”

District administrators say that’s not the case. They do acknowledge, however, that grade schools haven’t much need any more for the libraries of 20 years ago — when they stocked books, gave research help, suggested age-appropriate literature and provided a cozy corner in which kids could turn pages.

Wow…Really? That is quite a statement “haven’t much need any more for the libraries of 20 years ago”…so no middle ground? School libraries must either be an arcane model  or makers space?

 Today all Shawnee Mission pupils are issued an electronic tablet or MacBook, providing them many times the information once squeezed on library shelves.“Now that they have those digital resources in hand, no longer do I have to get up and walk my class to the library,” said Michelle Hubbard, assistant superintendent of leadership and learning.

It is excellent to hear that these technologies are being made available to students on this scale.  It is equally distressing to hear a school administrator diminish decades of school library efforts to this degree of irrelevance.

 This past weekend at Union Station, hundreds of area kids demonstrated what it’s about at the sixth annual Maker Faire: They programmed 3-D printers to craft sculptures. They used laptops to help Lego robots complete assigned tasks. They showed off sewing, gardening, electrical wizardry and consumer products of their own making.

In this worrisome movement I see a computer lab, tech center, science innovation, music education enhancements and home ec (with even a little bit of ‘shop class’ thrown in).  What I don’t see is a library.  If we need these innovations in our schools- and I would ABSOLUTELY argue that we do- let’s place them in the appropriate department.  If we need sewing machines and we wish to teach this skill, bring back those amazing Home Ec & Shop teachers who taught us how to make great pillows, bird houses, balance a check book and even cook! But don’t use them to replace Librarians. These are two different things and both are necessary!

 …Leslie Preddy, president of the American Association of School Librarians….“To call yourself a librarian, you need to have that training and to be certified,” said Preddy, who works in a school district near Indianapolis. “If you replace a certified librarian with someone who’s just an expert in technology, you’re losing half of the role that school libraries are supposed to be serving.

“You still need someone who is a champion of reading.” She cited the research of Keith Curry Lance (much of it funded by librarian groups) that shows higher student scores in reading, and in some cases even math, at schools where certified librarians are present.

The shift has many worried and they are speaking out.  Hoping to encourage the school district to seek a balance between library and makers space.

…Bombeck…took a stand. At the May 23 meeting of the Shawnee Mission school board, the librarian stepped up to an open mic …“Several elementary principals have expressed a desire to turn the library into only a makers space without any library curriculum,” Bombeck said. “I have never ‘just read stories’ and checked out books. I have taught digital citizenship, copyright law and internet safety. I have taught research skills and database use.”

Ellie Seemann, who just finished her final year as the Merriam Park librarian, said that offering maker spaces and traditional library services shouldn’t be viewed as an either-or proposition. “I hate to hear it talked about as one or the other,” she said. ….

But, unfortunately there may be more at stake than the library-advocates can rail against…

District officials say part of a $233 million bond referendum that voters passed in 2015 directed funds toward remaking school libraries. They say the innovation goals were well-communicated at the time.

As for staffing, assistant superintendent Hubbard said: “It’s really more about the skills that an individual brings to lift kids to that level than it is about certification.”

Whether or not educators have completed a master’s program in library science, which is one route to certification, Hubbard said that “all great teachers can teach kids to read and teach them research skills.” She said she would expect those skills to be highly considered whenever maker-minded teachers are hired to replace retiring librarians….

$233 MILLION! Towards ‘remaking’ libraries.  As I lay in bed in the dark of night and ponder these shifts perhaps I am becoming more cynical with age, but I do wonder: In an educational system that has spent the past decade downsizing and marginalizing school media centers and the role of Librarians, is this shift to makers spaces simply another step to further that agenda but with a more palatable flavor? From the success of the bond referendum and the resulting organizational changes to district libraries and hiring practices, one could certainly draw that conclusion.

They say “you can’t fight city hall” and I think the same sentiment could be applied to school districts.  But I do hope that the professionals, the public, the parents, and groups like ALA and AASL will continue to fight the good fight and raise issues with the worrisome path school districts are choosing.  I certainly believe a balance between library and makers space can and should be found that will provide the most educational   opportunities for students.

If not, in 20 years when our “libraries” are full of sewing machines and 3D printers, we may find ourselves reading articles about a revival movement to add “Reading Spaces” to schools…where will those go…the band room?

 

 

 

 

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Public Libraries must take a Stand with the Big 5 on eBooks


Library Journal “ALA, Publishers Talk Ebook Lending Terms for Libraries

I saw the headline and thought “Excellent! I hope this means ALA has made real progress toward open access to ALL content regardless of format!” and then I read the article.

“ALA highlighted the valuable role of libraries in the publishing and reading ecosystems and thus why more flexible and favorable terms for library eBook lending are in everyone’s best interest.”

Publishing ecosystems? Huh? Where’s the mention of providing equal access to information regardless of format?

“This visit represents ALA’s ninth such delegation effort over the last several years.”

Ninth delegation!? Seriously? And yet here most of us sit with abysmal title selections and outrageously priced contracts. I don’t think the strategy is working…whatever it is.

“Libraries have a prominent role in the discovery of books and authors, whether in the physical or virtual worlds.”

True. We all love our reader’s advisory and putting those new books in people’s hands.

“Indeed, the opening of a brick-and-mortar store by Amazon is a major acknowledgment that physical place is important, even for an online-based service. “

True…Library as 3rd space. We have been saying this for a decade. Wait…is the delegation saying these publisher’s should think of the libraries as their “brick-and-mortar” presence for their eBook trade? Hmm..starting to feel a little uncomfortable… where is this headed?

“In our meetings, we came away with a few possibilities for strengthened collaboration with publishers to promote discoverability as well as reading and literacy.”

OK- even less comfortable. Let’s break down this sentence. So in addition to promoting reading and literacy which we all do and love…the delegation is suggesting we promote discoverability…of the publisher’s eBooks. Why is it that this sounds a bit more like promoting for revenue than simple reader’s advisory?

“One idea that received some traction is tying discoverability with a particular subject matter, such as health or workforce issues. Library services or programming in an area would be developed and highlighted on a national scale, and publishers’ titles on these subjects would be featured. Publishers would offer print or eBooks through a favorable promotion to stimulate participation by libraries and, in turn, by the public.”

I’m sorry…what? Let’s read that part again “publishers’ titles on these subjects would be featured”. And…“Publishers would offer print or eBooks through a favorable promotion to stimulate participation by libraries and, in turn, by the public.” Now I’m officially uncomfortable and we have turned into shady ethical territory. Consider this: It is one thing when we host a children’s program with a magician and then put out a display of books on magic. It is ENTIRELY another when a book seller comes to the children’s librarian and says “If you will pay to put on a program with a magician- I will SELL you these books on magic at a discount and then you agree to ‘feature’ those books at the program”. How many of us would pull back from that offer instinctively?

But now we read an article with ALA is actually presenting this as a serious idea. ARE YOU KIDDING!?? Libraries are not peddlers of the publisher’s product! Libraries are not about free advertising for authors! Taxpayers do not give Libraries their hard-earned tax dollars to have us craft services and programming to promote a for-profit venture.

“Most fundamental, however, for these meetings is to further develop the library–publisher relationship at the executive and national levels. Publishers and libraries have similar overall goals—to promote and advance reading and literacy—and are allies in many respects.”

And why is it that each time I read about Library/Publisher talks or pilot programs I always see the same New York area libraries represented? Why are the New York area Libraries driving the national agenda and conversation on eBooks? Why are they some of the ONLY libraries to have ‘deals’ with the publishers? Proximity? Hogwash!! We all know how to get on an airplane. I have as much or more respect for NYPL and its neighbors as anyone (I’ll admit it may nearly bordering on a bit of hero worship); but I would like to see a broader spectrum of folks invited to the table for these negotiations.  Perhaps this is a banner that the new Librarian of Congress or ALA’s new Director of ALA’s Office of Intellectual Freedom and Freedom to Read Foundation, Jamie LaRue. With his appointment, I have the first high hopes I’ve had for awhile when it comes to serious progress from ALA.

And lets not overlook the bit about similar goals.  Unless it’s a charitable tax write off or a form of promotion, do we really believe the Big 5 have any other goal at the end of the day other than to make money? What better way than to get one of the most trusted of public institutions to hawk their products?

Let’s stop kowtowing to the Big 5. Stop telling them how good we are for their product and begging for scraps. Please ALA, do not sell the soul of the Public Library – the public trust that Libraries are one of the only remaining ‘commercial-free zones’- for a better price on the latest best seller. We are not the pawn of the Publishers. We are not their salesmen. Instead stand up for EXACTLY the reason we Public Librarians are here! To ensure that all Americans, regardless of their means, have access to ALL content/information REGARDLESS of format.

THAT SHOULD BE OUR MESSAGE TO THE PUBLISHERS. We will NOT allow them to throw our ability to create open access to information back into the dark ages because the technology of this bright new century allows them to maintain a strangle hold on content. Access to information is a right of all. NOT just those who can pay. That is why the FREE PUBLIC LIBRARY was created. How DARE we let these publisher disregard this basic tenant of our democracy!

Perhaps in the 10th meeting Libraries will make a stand.

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What Future Will Watson and DPLA Make for Libraries?


It was January of 2014 since I last wrote a post about IBM’s “Watson” cognitive computer. That’s actually longer than I expected before hearing news about this revolutionary computer. In that post I wrote:

Just as historic as Bell creating communication over wire, Marconi making it wireless, and Perotto creating the desktop computer, IBM has broken through technology to the holy grail of computing by inventing Watson – the cognitive computer.

Would you rather “Ask a Librarian” with human limitations and biases with limited resources at your local library, or speak to a computer with almost infinite knowledge who will recommend resources and even tell you how confident it is that it will satisfy your question? Would you rather go to the Only Vanilla Ice Cream Store, or to Baskin & Robbins 31 Kinds?

Combine the threat to libraries from “e-book and digital media retailers” that Brantley addressed with the threat from Watson toward the reference role of libraries and it is obvious that libraries MUST reinvent themselves NOW! As I wrote last February; “This is by no means the first or even a new call to action, but … time is running out for libraries to find their place in the community they serve. I for one seriously wonder what it will take for library leaders to recognize the future challenges and adopt a vision to overcome them and save the library. Traditional librarianship is a relic of the past century. Creative and innovative thinking with visionary leadership and bold action is the only approach that will save libraries” in the 21st Century.

The “What Is Watson” website:
IBM Watson is a technology platform that uses natural language processing and machine learning to reveal insights from large amounts of unstructured data

How Watson answers questions
First Watson learns a new subject
• All related materials are loaded into Watson, such as Word documents, PDFs and web pages
• Questions and answers pairs are added to train Watson on the subject
• Watson is automatically updated as new information is published

How Watson learns
Then Watson answers a question
• Watson searches millions of documents to find thousands of possible answers
• Collects evidence and uses a scoring algorithm to rate the quality of this evidence
• Ranks all possible answers based on the score of its supporting evidence

I recently reviewed the DPLA (Digital Public Library of America) to see how that is progressing, since there is an obvious match-up between the two – super smart computer that needs an extensive database to learn! They have hundreds more contributors than last time I checked, and are now at about 2.5 Million volumes, so obviously they are growing exponentially. DPLA is still frequently in the news.

So, what does a merging of Watson and DPLA mean for librarians? Twenty years ago librarians thought that the proliferation of the Internet would put an end to their usefulness. Well, it did and it didn’t. In the beginning of this new century libraries experienced a decline in users, those people who actually came into the library to check out books. However, as the first decade passed, users became new types of customers. They could get digital and audio materials from their local library, and libraries started to adjust to offering more customer-centered services and became less library-centric. Libraries began reaching out to users, rather than being the stoic institution that users had to come to for unique services. Libraries’ services, at least in terms of collections, were no longer unique.

I still agree with the saying that “Closing libraries in an economic crisis is like closing hospitals in an epidemic.” And, of course, “Now that we have Google, why do we need libraries?” is answered by asking “Now that we have WedMD, why do we need doctors?” Having said that, let’s consider how a marriage between Watson and DPLA affects librarians.

As the volume of published materials also increases exponentially, it becomes like the air – IT’S EVERYWHERE – and thanks to DPLA and Watson it’s as easily accessible as air. Way back in September of 2010 I wrote about the new high school curriculum standards that 12th grade students are expected to meet before graduation – 21st Century Skills in Action in School Libraries

7e. Benchmarks to Achieve by Grade 12

Standard 1: Inquire, think critically, and gain knowledge.

Strand 1.1: Skills

Indicator 1.1.1:  Follow an inquiry-based process in seeking knowledge in curricular subjects, and make the real-world connection for using this process in own life.

·Independently and systematically use an inquiry-based process to deepen content knowledge, connect academic learning with the real world, pursue personal interests, and investigate opportunities for personal growth.

Indicator 1.1.2:  Use prior and background knowledge as context for new learning.

·Explore general information sources to increase familiarity with the topic or question.

·Review the initial information need to develop, clarify, revise, or refine the question.

·Compare new background information with prior knowledge to determine direction and focus of new learning.

Indicator 1.1.3:  Develop and refine a range of questions to frame the search for new understanding.

·Recognize that the purpose of the inquiry determines the type of questions and the type of thinking required (e.g., an historical purpose may require one to take a position and defend it).

·Explore problems or questions for which there are multiple answers or no “best” answer.

·Review the initial information need to clarify, revise, or refine the questions.

Indicator 1.1.4:  Find, evaluate, and select appropriate sources to answer questions.

·Identify the value of and differences among potential resources in a variety of formats.

·Use various search systems to retrieve information in a variety of formats.

·Seek and use a variety of specialized resources available from libraries, the Internet, and the community.

·Describe criteria used to make resource decisions and choices.

Indicator 1.1.5:  Evaluate information found in selected sources on the basis of accuracy, validity, appropriateness for needs, importance, and social and cultural context.

·Evaluate historical information for validity of interpretation, and scientific information for accuracy and reliability of data.

·Recognize the social, cultural, or other context within which the information was created and explain the impact of context on interpreting the information.

·Use consciously selected criteria to determine whether the information contradicts or verifies information from other sources.

Indicator 1.1.6: Read, view, and listen for information presented in any format (e.g., textual, visual, media, digital) in order to make inferences and gather meaning.

·Restate concepts in own words and select appropriate data accurately.

·Integrate new information presented in various formats with previous information or knowledge.

·Analyze initial synthesis of findings and construct new hypotheses or generalizations if warranted.

·Challenge ideas represented and make notes of questions to pursue in additional sources.

Indicator 1.1.7:  Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.

·Create a system to organize the information.

·Analyze the structure and logic of supporting arguments or methods.

·Analyze information for prejudice, deception, or manipulation.

·Investigate different viewpoints encountered and determine whether and how to incorporate or reject these viewpoints.

·Compensate for the effect of point of view and bias by seeking alternative perspectives.

Indicator 1.1.8:  Demonstrate mastery of technology tools for accessing information and pursuing inquiry.

·Select the most appropriate technologies to access and retrieve the needed information.

·Use various technologies to organize and manage the information selected.

·Create own electronic learning spaces by collecting and organizing links to information resources, working collaboratively, and sharing new ideas and understandings with others.

Indicator 1.1.9:  Collaborate with others to broaden and deepen understanding.

·Model social skills and character traits that advance a team’s ability to identify issues and problems and work together on solutions and products.

·Design and implement projects that include participation from diverse groups.

Seriously, can any public librarian read this list of expectations of what the high school graduate will soon know about information literacy and NOT question their own role in the library profession? School librarians have always supported the curriculum, faculty and students, but the public librarian role is NOT so clear cut.

Presuming that a high school graduate has actually become competent in all the Standards described above, how many librarians (MLS or not) can say they are MORE proficient than that? Maybe these standards should be the new standards for librarians. Public librarians have the opportunity and the challenge to become more than they ever thought they could be, or …………….. The alternative is not enticing!

That was five years ago. How much progress do you imagine schools have made in the graduating classes in the past five years? Add this level of information literacy to the explosion of availability that Watson and DPLA can create and anyone in this profession MUST question what the future holds for librarians – especially reference librarians in the public library.

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Trenton Free Public Library adds Outposts to its 21st Century Library Service Model.


Over 4 years ago, having faced two and a half years of budget reductions totaling almost 50%, my Library was forced to close four of our five locations.
It was devastating to the Library and our Community.  While the Main Library is well situated in the center of our City, these four branches had provided a network of coverage throughout the community for nearly 80 years.  Now we were losing that…
Questions, fears, anger, hurt, and more swirled within our organization and as a barrage from the community.
How had we let this happen?
How  would we provide service now?
Would the Library Survive?
What about people who couldn’t get to the Main Library?
This was no subtle shift- no gradual scaling down of the operation- this was a massive closure of facilities all on one day- August 16, 2010.  Everyone felt the void in the fabric of the community.  And frankly it was necessary to take a period of time to lick wounds, heal the hurt and grieve before anyone (staff or patron) was ready to move forward.  But the beauty of all things is that the sun always rises and tomorrow is a new day.  So eventually the time came when everyone was open to the discussion of “What next?” and together we walked into the 21st Century Chapter of the Trenton Free Public Library.
We did not want to half-heartedly replace what we had lost or ‘make due’.  We wanted something innovative that met the particular needs of our City!  Our new service model needed to be economic, low impact on resources, satiate the desire of the community for services close to home, and attempt to repair the damage to the image of the library caused by the shattering of four of our five locations. To this end the library began to search for a new service model.
We knew that continuing to look back at the branches we had lost was a waste of our resources and energy best spent crafting an innovated 21st-century Service Model and began instead to at the loss of our branches as a an opportunity to begin the planning process with an open canvas. This fresh perspective allowed us to build a five-year strategic plan that addresses specifically the service to the entire community on site without physical locations.
Our new Service Model, stripped to its most simplistic version, include the implementation of the following components over a five-year period:
  • Outposts spread throughout the community (four at least)
  • A CyberMobile
  • A small physical location in a high traffic commercial area dedicated to On-The-Go Technology and Service
  • An emphasis upon Outreach and Embedded Librarianship
  • Become the Hub for all community information.

With this service model and idea in place, approved by the Library Board, and our City partners, we began to move forward.  First up Outposts!

What is an outpost you may ask yourself?

You may have heard them referred to as a satellite location, an unmanned branch, a vending machine, etc. None of these names resonated within our organization or our community; therefore, we termed them “Outposts”. An Outpost consists of three pieces of equipment and a commitment of partnership and out reach in that particular location. The equipment includes a lending machine (think vending machine but with books instead of potato chips and Snickers bars), a locker system for hold pickup, and a book drop.

After the appropriate RFP process, we purchased 2 Outposts from a lovely company called PIK,Inc using CDBG funds graciously given to the project by the City of Trenton.   We partnered with respected Community organizations (such as the YMCA) to place the Outposts in  high-use facilities within the community to maximize their potential and exposure.

These new Outposts, the first 2 of 4, provide our Library Card holders with instant access to between 250-500 books in the lending machine and the ENTIRE collection for pick up at the lockers within 24-48 hours.  Along with the book drop, these Outposts provide patrons with the ability to access the Libraries materials in their own neighborhoods!

This Outpost is not only the first of its kind in New Jersey but also the FIRST on the entire mid-Atlantic Seaboard. We are very proud!!

DSC_0089-s

YMCA Ribbon

DSC_0094-s Crystal speaking

DSC_0100-s-Yvonne scans her Library Card2 DSC_0102-s-2-Yvonne removes her Book from the Lending Library

Up Next…………

CYBERMOBILE!!!!!!!!!!

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Rebranding Removes the Term Library


At the risk of sounding like I’m bragging, I knew this was coming when I wrote The Revolutionary Library in April of 2011, and again in August with The Physics of Your Library Brand. I just didn’t know where it would break out or exactly when.

A library no more . . . Idea Exchange is born. Library rebranding is underway in Cambridge according to the Cambridge Times reporter Bill Jackson in his article last Thursday, February 20. The Cambridge Public Library – Art Gallery • Library • Community Center – in Cambridge, Ontario, Canada was established in 1973 by combining the separate libraries of Galt, Preston and Hespeler with a history over 100 years at that time. In 1992 renovation and expansion of the Library & Gallery in Galt included new space to house a climate controlled art gallery, a studio and greatly enlarged children’s facilities. Additional expansions over the years have created the multipurpose entity that exists today.

I’d like to say it’s an evolution,” said chief executive officer Greg Hayton. “About three years ago, we started using the slogan Ideas Unlimited. About that time we also began to take a careful look at the service provided.

As you know, the advent of e-books, the rise of Google, all these electronic sources and services and means of conveying information have changed the approach that people take to get their information.” [Emphasis added.]

Hayton said the library board felt the need to expand services and has begun to develop much broader programming for children and adults while making a “huge effort” to integrate art as a central component.

“It’s not a separate thing sticking out on the side anymore,” he explained. “It’s central to what we do.

“Being stimulated by art is as valid as being stimulated by something you read in a book, coming to a program or hearing a concert we have,” Hayton continued.

“That led us to think we should look for a new way of presenting these changes that we’re making to the public and that led first of all to the slogan Ideas Unlimited. The second and last stage of that evolution is to do a rebranding, which removes the terms library and gallery from the terminology that we use and replace all of it under one umbrella called Idea Exchange.” [Emphasis added.]

Mayor Doug Craig thinks it’s appealing.

It’s bringing in a new demographic of individuals other than people like myself who are part of a generation that has traditionally seen libraries as book repositories,” he said. “They’ve now become places where events take place, where people get together, where ideas are exchanged.” [Emphasis added.]

“In this case, the library has chosen to follow a rebranding exercise to help strengthen and promote its image.” [Christy Arnold, spokesperson for the Ministry of Tourism, Culture and Sport]

The terms library and gallery will no longer be used by the Idea Exchange. [Emphasis added.]

Let me reiterate my comments from almost three years ago. “There is only one certainty regarding libraries in the future – they will not remain the same as they were in the past. … The LIBRARY brand must change. It is no longer BOOKS. Libraries need to actively market their changes to cause a change of perception among library customers – and the public in general – to be competitive in the marketplace.”

Two articles from August 2011 provide emphasis for the point of changing the LIBRARY image, just by changing the name and redefining the priorities to address community needs as Cambridge has done. A third article emphasizes the importance of detaching the term LIBRARY from the physical building.

Don’t call it a library: Stevenson debuts new information center about Chicago area Stevenson High School’s new “Information and Learning Center”.
Now’s time for library with benefits about Carson City, NV efforts to create a new “Knowledge and Discovery Center”.

When “Library” Is Not an Action but an Old Building –A TTW Guest Post by Dr. Troy Swanson in which he reiterates; “This concern was captured by Rick Anderson in his editorial when he said, “Eventually the term ‘library’ becomes an honorific attached to a building, rather than a meaningful designation for what happens inside it.” (Journal of Academic Librarianship July 2011,37:4, p. 290)

How can the library re-invent itself and change its brand to survive in the 21st Century technology and information marketplace? How can we apply physics to library rebranding in order to move the library’s position in the information and community center marketplace?

    • Each library must start with its own local library brand marketing campaign – such as “Likenomics” & Library Marketing.
    • Every access point for customers to interact with a library should be a unique experience – unlike typical LIBRARY experiences – such as Digital Discovery – A New 21st Century Library Skill .
    • Every library must begin to overcome the stereotypical LIBRARY perception by becoming MORE – such as The 21st Century Library is More: and other suggestions in several Blog posts that followed.
    • Re-brand your local library on an incremental scale by creating “a portfolio of brands or maybe new brands for new ventures” – such as new logos for library programs that do NOT include the word LIBRARY.
    • On a regional level, library consortium must conduct marketing campaigns that change the LIBRARY brand to something other than BOOK.
    • On a national level, library associations must conduct marketing campaigns that change the LIBRARY brand to something other than BOOK.
    • Re-brand professional publications, logos and events without the word LIBRARY.

2014 is long past time when libraries should have been responding to the change in the Information Age operating environment – if they have any hope of being relevant to their community.

ADDENDUM:

Eighth-graders design and build a school library for the 21st century
“When we asked them what do you want out of your school, they didn’t use the word ‘library,’ …. “They said they wanted a space to relax and read and discover. They said ‘I want to learn how microphones work,’ ‘I want to learn how ostriches make their nests,’ ‘I want to learn how to make video games,’ or ‘I want to learn better English.’ All these questions about exploration and finding things you don’t know.”

Boston Public Library’s Central Branch Children’s Library “will be filled with opportunities for children to read, create, play, explore, and learn together.” This is what will change the perception of “library” for the future generations of users.

Innovative Library 21c leads PPLD toward new horizons “It’s not just a building,” said PPLD Executive Director Paula Miller. “We’re changing the way we deliver public library service in several ways. The [Pikes Peak] Library District’s board of trustees approved late last month a name for the $10.7 million project, which will be called Library 21c — a moniker representative of its 21st-century model. “Leaders at PPLD find the ‘c’ component edgy and flexible,” the district said an announcement. “ ‘C’ for century; ‘c’ for change; ‘c’ for connections; ‘c’ for create; ‘c’ for community.”

From library to learning commons “We’re talking about a proposal to put the researching and the writing process together,” [Frederick Community College Writing Center Manager Betsey] Zwing said. The library’s print book collection has shrunk from about 32,000 volumes to about 17,000 since 2002, O’Leary said. Organizing those hard copies in the most efficient way would free up 2,500 square feet that could be used to accommodate help desks, collaborative study rooms, Writing Center tables, SmartBoards and more.

Starting from Scratch | Design4Impact While not technically rebranding, redesigning the library’s space for different functionalities is close enough to warrant understanding this trend.

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Remember Watson?


How could anyone forget the IBM super computer that beat the world’s best Jeopardy players. In February it will be three years ago in my post Reference Librarian vs. Computer! I wrote;

…Watson will replace the reference librarian, because this computer has a million times more data in its memory, can respond to reference questions posed in spoken language, and provide a set of possible answers from which the inquirer can choose, with probabilities of accuracy for each answer. When was the last time you heard of a reference librarian giving a library customer several possible answers to a question?

Watch for yourself what Watson can do, and see what IBM has done, then tell me that reference librarians will not be replaced in the next 10 years.

Watch “Jeopardy” and see Watson in action – if you dare.

Last week the Wall Street Journal, IBM Watson’s Next Venture: Fueling New Era of Cognitive Apps Built in the Cloud by Developers, reported that IBM “announced that, for the first time, it will make its IBM Watson technology available as a development platform in the cloud, to enable a worldwide community of software application providers to build a new generation of apps infused with Watson’s cognitive computing intelligence.”

OK, IBM is trying to figure out how to recoup their jillion dollar investment, but what does that mean for librarians? Cognitive computer apps – WOW! That sounds both exhilarating and ominous. Computer and mobile apps are already amazing, like augmented reality apps 21st Century Libraries Look Like: Augmented Reality, so how much better could “cognitive” apps be?

The WSJ article goes on to elaborate that;

“By sharing IBM Watson’s cognitive abilities with the world, we aim to fuel a new ecosystem that accelerates innovation, creativity and entrepreneurial spirit,” said Michael Rhodin, Senior Vice President, IBM Software Solutions Group. “With this move, IBM is taking a bold step to advance the new era of cognitive computing. Together with our partners we’ll spark a new class of applications that will learn from experience, improve with each interaction and outcome, and assist in solving the most complex questions facing the industry and society.

IBM is unveiling its new ecosystem vision with three business partners that have developed early versions of Watson-powered apps, targeted to enter the market in 2014:

Fluid Retail: Fluid, which builds online shopping experiences for retail businesses to drive customer engagement and conversion, is developing the Fluid Expert Personal Shopper(sm) powered by IBM Watson. The app calls upon Watson’s ability to understand the nuances of human language and uncover answers from Big Data. Consumers who use Fluid’s app will interact with rich media and dialogue with Watson, as their newfound “cognitive, expert personal shopper.” The Fluid app incorporates the information users share and questions they ask to help them make smart, satisfying purchases by putting a knowledgeable sales associate in the hands of consumers, on demand.

MD Buyline: This provider of supply chain solutions for hospitals and healthcare systems is developing an app to allow clinical and financial users to make real-time, informed decisions about medical device purchases, to improve quality, value, outcomes and patient satisfaction. Hippocrates powered by IBM Watson will provide users with access to a helpful research assistant that provides fast, evidence based recommendations from a wealth of data, to help ensure medical organizations are making the best decisions for their physicians’ and patients’ needs.

Welltok: A pioneer in the emerging field of Social Health Management(TM), Welltok is developing an app that will create Intelligent Health Itineraries(TM) for consumers. These personalized itineraries, sponsored by health plans, health systems and health retailers, will include tailored activities, relevant content and condition management programs, and will reward users for engaging in healthy behaviors. Consumers who use Welltok’s app — CafeWell Concierge powered by IBM Watson — will participate in conversations about their health with Watson. By leveraging Watson’s ability to learn from every interaction, the app will offer insights tailored to each individual’s health needs. [Emphasis added.]

Sounds somewhat Orwellian doesn’t it.

Since its introduction in 2011, IBM Watson has evolved from a first-of-a-kind status, to a commercial cognitive computing system. Watson has gained a 240 percent improvement in system performance, and a reduction of 75 percent in the physical requirements needed to run the system which can now operate from a single Power 750 server with Linux from a cloud computing environment.

Using advances in natural language processing and analytics, Watson can process information similar to the way people think, representing a significant shift in the ability for organizations to quickly analyze, understand and respond to vast amounts of Big Data. The ability to use Watson to answer complex questions posed in natural language with speed, accuracy and confidence has enormous potential to improve decision making across a variety of industries from healthcare to retail, telecommunications and financial services.

… and ordinary information access? How long before Watson begins to tackle the ever increasing and overwhelming volume of information in our every-day life? When it does it will be stepping into the librarian’s domain.

After the final results of the Watson – Ken Jennings Jeopardy challenge was over in which Watson walked away with the money, my follow-up post, And The Winner Is….., observed;

What if a Watson computer could significantly narrow the possible information retrieved from a search, rank those selections based on probability of being a match for the most appropriate and accurate information? Wouldn’t that drastically reduce the information overload? The volume of information is not likely to decrease significantly any time in the future, so having a computer to sort through relevant information, select the most appropriate and even recommend statistically which is best – isn’t that a good thing?

And concluded that post with a challenge – of sorts – that bears repeating.

While the future appears bleak for “reference librarian” functions in light of Watson computers, doesn’t it make sense to embrace the change and use it to the benefit of the library customer? (With the same spirit Bunny did with EMERAC.) Isn’t that what we’re all about? Or are we about protecting our jobs and elite “librarian” status? Are we about change and progress in library services? Or are we about trying to preserve the past elite status of librarianship?

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