The DUH?! Moment

A few years back Millennials popularized the term DUH (pronounced d-ŭ-h) as a response to a statement – meaning “Ya, of course, everybody knows that!” Using voice intonation it is expressed as both a question and a statement – thus the DUH?! question mark and exclamation mark in writing. The point? There is a major distinction between the “DUH?! Moment” and the “AH-HA! Moment” (popularized by Oprah). This distinction between the two is highly applicable to librarians.

The “So what?” answer is that I’ve recently had both, which is what made me “AH-HA!” the fact that there is a major distinction, and that the distinction is applicable to librarians today.

As I was driving through a small town looking for the library, it struck me that they needed a “LIBRARY” direction sign for both east and west bound traffic on the main street that pointed to the library, which can only be seen if you’re traveling east bound and actually looking for it. The fact that they needed a street sign was a “DUH?! Moment.” because that one simple act can have so many benefits for the small town library – actually ANY library. (OK, it may not be so simple dealing with the government bureaucracy to get a sign that every community should be entitled to have, but that’s not the point.)

As I talk to librarians about 21st Century librarianship ideas, I get a variety of reactions. The most encouraging reaction is the “DUH?! Moment.” Yes, that makes perfect sense – why didn’t I think of it before. I also get the AH-HA Moment” reaction, which is also encouraging but not quite as much. The other reactions I get vary from “Interesting.” to “Are we still talking about libraries?” to “What planet are you from?” to a real jewel reaction of “I’m too old for this crap.”

The reason that the “DUH?! Moment” is so encouraging is that the librarian who has it is already thinking along the same track as a 21st Century Librarian. The idea makes sense to them and they were so close to already being there that a simply suggestion was all it took for them to “get it.” There is encouragement in that.

The librarians who hear an idea and get an “AH-HA Moment” are learning something new and revolutionary to their frame of reference for librarianship. That is also encouraging, but they have further to go to “get it.” They may have a few more steps to go to get to the “DUH?! Moment” where it makes perfect sense and the next step is to adopt that idea into their professional mindset.

The other librarians who react with “Interesting.” still don’t really get it but there is hope that if they think about it more they might get an “AH-HA Moment.” Those who react with “Are we still talking about libraries?” are a long way from any “Moment” in broadening their understanding.

The “What planet are you from?” and “I’m too old for this crap.” reactions are from those who really need to retire or find another career. The likelihood of them even being open to new ideas and new ways of understanding librarianship are highly remote. These folks present a major problem for our profession – resistance to change.

It’s not that some librarians can’t change, it’s that they don’t want to change. They entered librarianship with a pre-conceived idea of what librarianship was and what kind of career they wanted to have and they are not going to change that. Change would definitely put them outside their comfort zone as a librarian, and that’s too painful to consider.

Many librarians I talk to about librarianship in the 21st Century don’t recognize the changes as affecting them right now. They will acknowledge that change is coming, but most act as though they will deal with it when it lands on their library door step. My contention is that it will be too late at that point. If librarians are not totally prepared before the changes that are already affecting this profession hit their library door step, they never will be. Once the dam has burst, it’s too late to go out looking for a boat.

If individual librarians are not looking for the signs and preparing to meet the changes, they will never see them before it is too late. At the risk of sounding like an alarmist, it seems like one has to sound like an alarmist to get people’s attention. I’ve been saying that change is already here for a long time. Are you prepared, or will you need to look for a boat?
Change is Here – NOW!
Change Is Not Coming – IT’S HERE!
Technologies to Watch
ALA Finally Catches Up?
The Public Library of 2020


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2 responses to “The DUH?! Moment

  1. Pingback: The DUH?! Moment | Errol A. Adams, J.D. M.L.S' Blog

  2. Jeannine

    I find this to be the case with small town libraries (especially in the last small town where I was for a year). I just feel that, even though financial constraints & community needs & desires will dictate what the library will offer, I just feel that it didn’t offer enough for those like myself who isn’t either a child or a senior citizen (although there weren’t very many things for senior citizens to do at the public library). I just think that, with the college not in session until the beginning of September, the public library needs to step in & offer more events during the summer months for older members of the community. While I understand that children’s programs are always in the summertime, I still think those currently paying taxes to support their public library should be able to (more directly) benefit from it.

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