George Lucas is a very smart talented guy who has earned every bit of fame and fortune he enjoys. He did it by creating something that people all over the world enjoyed, and still enjoy. His award winning Star Wars industry has spawned billions of products and billions of customers. So? Well, just when we thought Star Wars was a part of history – Lucas goes and reinvents it – all over again (as Yogi Berra would say).
Next February, Episode I will be re-released in theaters in 3D. Think about it – from low tech Episode IV in theaters in 1977 (a movie he wasn’t sure would even sell), to Episodes V and VI that made George Lucas, Luke, Leia, Han, R2-D2, C-3PO and the rest household names, to finally Episodes I, II and III that completed the series from 1999 through 2005 (although not as popular but much more high tech – including the THX sound he invented – epic films) with overall box office revenue estimated at approximately $4.4 Billion for the four decade span of film making. Star Wars has become a piece of Americana – R2-D2 and C-3PO are in the Smithsonian!
Point being – Lucas created something that people enjoyed and eventually demanded, and was able to keep re-inventing by adding value to the product. Episodes I, II and III had value added to the series. The DVDs in digital 16:9 wide-screen were value added over the analog 4:3 VHS tapes. Blu-Ray was value added over the DVD version. NOW, Lucas has finally created another value added version of his Star Wars product in 3D which he will release over the next few years, and earn another truckload of money. Lucas and his organization know how to add value.
The 21st Century library must become the value added provider of information services for the community. It must find the products and services that no other organization within the community can provide, and add value to them in relationship to 21st Century customer information wants and needs. This obviously means finding out what those information products and services are, and how to add value to them. Get outside your comfort zone and just DO IT.