Daily Archives: September 29, 2011

Amazon’s New Kindle Bringing Fire to the Tablet Market

Toughted by Amazon as delivering;

Movies, apps, games, music, reading and more, plus Amazon’s revolutionary, cloud-accelerated web browser

• 18 million movies, TV shows, songs, magazines, and books
• Amazon Appstore – thousands of popular apps and games
• Ultra-fast web browsing – Amazon Silk
• Free cloud storage for all your Amazon content
• Vibrant color touchscreen with extra-wide viewing angle
• Fast, powerful dual-core processor
• Amazon Prime members enjoy unlimited, instant streaming of over 10,000 popular movies and TV shows

Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2). With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity and the location of any cached content.

Consumers and tech reviewers will have LOTS to say about the latest entry into the tablet marketplace, so here’s a start. Amazon Kindle Fire tablet unveiled: Android-based, 7-inch display, $199 price tag includes the writer’s assessment, as well as readers’ comments. [NOTE: While iPad boasts a 10″ tablet, in actuality the display area is 7¾” x 5¾” so it’s not “all that”.] And, of course, the NY Times weighed in on the big announcement with Amazon’s Tablet Leads to Its Store.

“So what?” you ask. How about even faster and deeper eroding of a market for print books (pBooks), and the faster advance toward ONLY digital publishing. Last February I wrote 10 Reasons to Believe Discontinuous Change;

10 Reasons to Believe Discontinuous Change

1.) At a time when libraries are still debating the use or efficacy of eBook readers –

• January 28th, MSNBC reports Kindle books now outsell paperbacks Jeff Bezos stated: “Kindle books have now overtaken paperback books as the most popular format on Amazon.com.” This comes six months after Amazon announced Kindle book sales had overtaken hardcover sales and had predicted Kindle books reaching this milestone in the second quarter of this year, so it’s ahead of schedule.”

If you seriously think this is just a passing fad – THINK AGAIN! Look at the sales figures and marketing trends and strategies in 2011 and for the future. EVERYTHING is shifting toward the Internet, being digital and online.

Back in May 2011, this headline went unnoticed by librarians; Amazon eBook Sales Soar to $5 Billion Dollars in 2011, but $5 Billion Dollars is no passing fad.

This headline published in June: $50 Kindle eReader by Christmas? Free by Next Summer? pretty well sums up the future.

And, this marketing data should be even more convincing.
[Earned media is “favorable publicity gained through promotional efforts other than advertising”.]
HubSpot Internet Marketing

Even IKEA is investing in a future without printed books by redesigning a “deeper version of its ubiquitous “BILLY” bookcase” to accommodate more than books. Great digital expectations in the Economist on September 10, stated; “The firm reckons customers will increasingly use them for ornaments, tchotchkes and the odd coffee-table tome—anything, that is, except books that are actually read.”

So, here we are looking toward another holiday shopping season where Kindles and eBook readers will be EVEN MORE popular AND affordable. Is that “So what?” enough for you? Remember me writing that technology is advancing exponentially? Even more eReaders on the market WITHIN ONE YEAR, and the race for eReader and eBook market share continues faster than anyone imagined! I have also written that this youngest generation will ONLY read digitally – meaning librarians have maybe 5 years to figure out what they do.

P.S. Here’s more on The Future Of Books: A Dystopian Timeline that claims in “2013 – EBook sales surpass all other book sales, even used books.”, and in “2025 – The transition is complete even in most of the developing world. The book is, at best, an artifact and at worst a nuisance.”

P.S.S. According to Book eReader in How to Check Out a Public Library eBook and Read it on the iPad “Over 11,000 public libraries are now lending out ebooks through their websites via the Kindle app on the iPad and iPhone.”

P.S.S.S. Books are even being relegated to sculpture at the Kansas City (MO) Public Library. Thanks to School Library Beyond Survival Blog.

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