Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He is author of a new book – “Curation Nation: How to Win in a World Where Consumers are Creators”. (Available from Amazon.com in hardcover, and for Kindle.)
Rosenbaum also created MTV’s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet.
Let’s face it, we’re drowning in data. Our inboxes are flooded with spam, we have too many “friends” on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.
Fortunately, there is a new magic that makes the Web work. It’s called curation, and it enables people to sort through the digital excess and find what’s relevant. In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.
Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve.
What other’s have to say about this book.
“Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people—creative, smart, hip—who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us.”
—Daniel H. Pink, New York Times bestselling author of Drive
“A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand.”
—Bonin Bough, Global Director, Digital and Social Media, PepsiCo
“Perfectly on-trend—an insightful guide to the future. So entertaining you won’t put it down.”
—Chris Meyer, author of Blur
“Read this book. Embrace curation, and you’ll be ready to ‘crush it’ with focus and passion in the noisy new world of massive data overload.”
—Gary Vaynerchuk, New York Times bestselling author of Crush It
New York Public Radio’s Bob Garfield has a 5:35 interview with Steven Rosenbaum in which he explains his Curation Nation concept.
So what? Just one more effort to make librarians obsolete.
Or, are you thinking – I can become one of those curators. What are you doing now to make that happen next year?